Swift’s “Look What You Made Me Do” music video was revealed at MTV’s VMAs last night and she was clenching teeth on diamonds, crashing cars and cracking a whip. Not the T-Swift we know…
She transformed her brand from bombshell babe to video vixen real quick. This goes to show us that you can totally do a 360 transformation of your brand.
Swift shows us how:
So if we want to reinvent our brand, where do we start?
Swift’s social media accounts were a “blank space” for a few days as she ramped up for the launch of her new album. She deleted ALL previous content – yes, even the profile picture.
Although scary to delete years of content, this is what you need to do if you want a new start. All you need is confidence that the new you is going to be better.
If you have a loyal fan base like Swift, you may have to just give a brief explanation. A tongue-in-cheek one will do. “Sorry the old Taylor can’t come to the phone right now, cuz she’s dead,” says the new Swift in her music video.
Finally, a grand reveal is key. Naturally, Swift chose the MTV VMAs for her reveal and the impact was huge.
Ready for it?
Is your brand up for a fresh start!? If so, you might need a new perspective. Hire an outside agency like us to reinvent your brand. Let’s talk! ⚡️
Watch the “Look What You Made Me Do” official music video here: